$349 Australian for the 64Gb Apple TV is a little bit rich. Even $269 for 32Gb seems a little steep.
In the USA it's $149 for 32Gb and $199 for 64Gb.
At the current exchange rate of 71 cents US to 1 Australian dollar, you would expect a price around $231 and $308 when you include 10% GST.
I know the Australian dollar moves around, but come on.
Apple seem to be working on an exchange rate of about 63 cents US for $1 Australian.